If I had it all to do over again, I would have chosen a different path of education. At the time I was young and dumb and choose to suppose that following my passion would lead to success and happiness. Well all it led to was a hundred thousand dollars in debt and a school degree that apparently is only fit for getting me a job at Starbucks, luckily I found a fantastic opportunity that used some of the things I had l received in marketing classes for my minor at school! I only studied marketing as a way to learn how to market myself. Now I am using that for a heating and air conditioning marketing supplier instead, then the largest obstacle I’ve had with my bosses is getting them to understand SEO, how it works and how important it is. To them, results need to be immediate or they don’t matter, however with search engine optimization it is a longer term investment that can pay immense dividends. Think of digital marketing in terms of trying to acquire food to survive, but PPC and Google ads are like going hunting, where the results are immediate, however just as hastily gone. SEO is love growing a field of crops, where it takes a lot more time and effort, you can eat for weeks off of the harvest, and does this make sense to you? With fantastic SEO and cultivating a giant amount of informational blogs and helpful resources, you can turn your website into a magnet for organic traffic. That will put you at the top of the Google results pages.